C’est en anglais, mais je ne pense pas que ce soit trop difficile a lire…
Des centaines - pour ne pas dire plus - de nouvelles tendances et produits qui apparaissent tous les jours au Japon, fruit d’un marketing omnipotent et particulierement agressif, combien trouveront le chemin du marche americain (et par extension, europeen) ?
De l’acerola aux costumes lavables sous la douche, une dizaine de produits que vous trouverez peut-etre en France demain… (et qui rapelleront surement quelque chose a ceux qui habitent ici).
Japan’s Latest Fads — Marketable in U.S.?
TOKYO (AdAge.com) — Strange as some of them may be, the products and trends coming out of Japan could reshape the world. It’s hard to tell which ideas will catch on elsewhere and which ones you have to be Japanese to love. But it’s not just native marketers coming up with weird stuff; U.S. companies such as Coca-Cola and R.J. Reynolds are using their imaginations in the country too.
Below are some of Japan’s current wacky products and trends, such as butler bars for neglected housewives and themed spas that treat bathers like ramen-noodle soup ingredients. It would be wise for futurecasters to look beyond the much-watched Japanese schoolgirls who indulge in fads. Many Japanese trends from elsewhere are moving into the mass market, such as shower-washable suits that help get harried salarymen to work on time without the expense of dry cleaning. (…)
(la suite)
Je precise que les “Themed hot Spring” de la photo, j’ai teste - si j’ai bien aime le bain au the vert, j’ai eu plus de mal a m’enthousiasmer pour celui aux ramen…